![]() ![]() Many RBOCS (Regional Bell Operating Companies) would follow. The Yellow Pages product was the brain child of the co-owner brothers of the company, Peter and John Richards. This was the first print directory which was registered with both YPPA (the Yellow Pages Publishers Association), and the ADP (Association of Directory Publishers) to place their listings online. The first true online Yellow Pages, was a creation based on the independent YP publisher in Seattle, Washington called Banana Pages. The service Electronic Yellow Pages was superseded in the mid-1990s by the internet service A similar system called Phonebase for published residential phone numbers was discontinued in the 1990s, being superseded by a web-based search interface. This dialup service was available via Prestel and "BT Gold" services. This service allowed searches via Name, Business classification and locality for business listings and a free text field was provided to allow "unstructured text" searching of Adverts. The initial prototype of this was superseded in 1990 with a commercial service. Since Electronic Yellow Pages are not limited by space considerations, they often contain far more comprehensive business information such as vicinity maps, company profiles, product information, and more.Īn advantage of Electronic Yellow Pages is that they can be updated in real time therefore, listed businesses are not constrained by once-a-year publishing of the printed version which leads to greater accuracy of the listings since contact information may change at any time.īefore the popularity of the internet, business telephone numbers in the United Kingdom could be searched by accessing a remote computer terminal by modem. Typical functionalities of online yellow pages include the alphabetical listings of businesses and search functionality of the business database by name, business or location. Online telephone directories of businesses sorted by categoryĮlectronic Yellow Pages are online versions of traditional printed business directories produced by telephone companies around the world.
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